The 15-second ad is replacing more and more 30-second ads in response to reduced attention spans among viewers. Fewer seconds equal more commercials in one break (and less time to get your message across), but research has shown people pay more attention to shorter ads. Popularity of the 15-second spot is on the rise – [...]
Continue Reading →Procter & Gamble’s new Old Spice ads are awesome. I had to dig deep for a word to describe how I really feel about them, and “awesome” is the best I can come up with. So, deal with it. No only have each of their ads averaged well over a million views (YouTube), they feature [...]
Continue Reading →During a half-awake shower this morning, I came to the firm conclusion that my toe hurts (a lot) and the use of animals in testing bath supplies should be ceased immediately. One conclusion led to the other, but it took me a little while to devise how to shape my argument against animal testing in [...]
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