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	<title>26 Characters &#187; marketing</title>
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	<description>Ross Clurman&#039;s Blog. I love writing and I use twenty-six characters to do so.</description>
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		<title>You Ain&#8217;t Your Consumer</title>
		<link>http://www.rossclurman.com/blog/2011/08/25/you-aint-your-consumer/</link>
		<comments>http://www.rossclurman.com/blog/2011/08/25/you-aint-your-consumer/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 15:05:38 +0000</pubDate>
		<dc:creator>Ross Clurman</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Items to Ponder]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[B2C marketing]]></category>
		<category><![CDATA[laser hair removal]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.rossclurman.com/blog/?p=1503</guid>
		<description><![CDATA[I recently reinforced an inherent truth I&#8217;ve understood for sometime: I am not my customer, and without market research, I will never know him or her as well as I think. I&#8217;m sharing because it&#8217;s clear that many Bs make the presumptuous mistake of thinking they know their Cs. Last year, I setup a product-specific [...]]]></description>
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		<title>It Smells Like Cat Poop</title>
		<link>http://www.rossclurman.com/blog/2010/10/08/it-smells-like-cat-poop/</link>
		<comments>http://www.rossclurman.com/blog/2010/10/08/it-smells-like-cat-poop/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 15:27:30 +0000</pubDate>
		<dc:creator>Ross Clurman</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Arm & Hammer]]></category>
		<category><![CDATA[cat liter]]></category>
		<category><![CDATA[cat poop]]></category>
		<category><![CDATA[Double Duty]]></category>
		<category><![CDATA[Ferrara & Company]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.rossclurman.com/blog/?p=963</guid>
		<description><![CDATA[Because it is cat poop. There are few smells that match the piercing smell of a newborn cat turd. To ice the chocolate cake, few house-broken indoor cats will go the extra distance, [omitted pun: take the extra step] and cover their gift. This does two things. Decreases the time from birth to scent arrival [...]]]></description>
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		<title>Recycling Bender</title>
		<link>http://www.rossclurman.com/blog/2009/08/22/recycling-bender/</link>
		<comments>http://www.rossclurman.com/blog/2009/08/22/recycling-bender/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 14:35:48 +0000</pubDate>
		<dc:creator>Ross Clurman</dc:creator>
				<category><![CDATA[Neat-o]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[be00ff00.com]]></category>
		<category><![CDATA[earth day]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recycling]]></category>

		<guid isPermaLink="false">http://www.rossclurman.com/blog/?p=211</guid>
		<description><![CDATA[Austin is such a progressive area when it comes to being Earth-conscious. I&#8217;ve changed a lot of my habits when it comes to recycling. I recycle everything. Hell, I even got made fun of the other day at work for drinking out of a mason&#8217;s jar (actually, it was a once-delicious jar of locally-made salsa). [...]]]></description>
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