I recently reinforced an inherent truth I’ve understood for sometime: I am not my customer, and without market research, I will never know him or her as well as I think. I’m sharing because it’s clear that many Bs make the presumptuous mistake of thinking they know their Cs. Last year, I setup a product-specific [...]
Continue Reading →Because it is cat poop. There are few smells that match the piercing smell of a newborn cat turd. To ice the chocolate cake, few house-broken indoor cats will go the extra distance, [omitted pun: take the extra step] and cover their gift. This does two things. Decreases the time from birth to scent arrival [...]
Continue Reading →Austin is such a progressive area when it comes to being Earth-conscious. I’ve changed a lot of my habits when it comes to recycling. I recycle everything. Hell, I even got made fun of the other day at work for drinking out of a mason’s jar (actually, it was a once-delicious jar of locally-made salsa). [...]
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