I predict that all advertising will eventually become a bidding system, or pay-per-spot advertising, similar to Google’s AdWords model. Implementing a bidding system across all electronic forms of mass communication (that are Internet-connected) and having controls in place, will increase the quality of the ads, the competition for these ad spots, and the effectiveness of [...]
Continue Reading →I recently reinforced an inherent truth I’ve understood for sometime: I am not my customer, and without market research, I will never know him or her as well as I think. I’m sharing because it’s clear that many Bs make the presumptuous mistake of thinking they know their Cs. Last year, I setup a product-specific [...]
Continue Reading →Cooliris and Samsung combined the iPad’s advacned technology (a multi-touch screen and accelerometer) to produce a really nifty ad for the Galaxy S II. The ad expands to allow you to tap it, twist it and touch it! It’s almost like you’re playing a version of Bop It! for the iPad. (Yes, it also exists.) [...]
Continue Reading →During my Google image search for “you’re welcome” earlier today, I came across this little gem of an advertisement for our neighbor to the north. Has anyone ever thanked Canada for Jim Carrey? Thanks!
Continue Reading →The 15-second ad is replacing more and more 30-second ads in response to reduced attention spans among viewers. Fewer seconds equal more commercials in one break (and less time to get your message across), but research has shown people pay more attention to shorter ads. Popularity of the 15-second spot is on the rise – [...]
Continue Reading →I read an article about advertising this morning. If the first two words weren’t shocking enough, peep this: Currently, Africa and the Middle East (combined) make up 2.9% (or $14 billion) of the $482.6 billion (or 100%) of the global advertising market. Those two (the fastest growing markets) are poised to increase to 3.5% by [...]
Continue Reading →Trident Layers is launching a “fresh” non-traditional marketing campaign built around their integrated campaign’s slogan: “So good you’ll want to get paid in gum!” In New York City, at designated Trident Layers cab stands, pedestrians can present a pack of Trident Layers gum in exchange for a cab ride anywhere within city limits. If you’re [...]
Continue Reading →Because it is cat poop. There are few smells that match the piercing smell of a newborn cat turd. To ice the chocolate cake, few house-broken indoor cats will go the extra distance, [omitted pun: take the extra step] and cover their gift. This does two things. Decreases the time from birth to scent arrival [...]
Continue Reading →Last year, Ally came out swinging with a series of ads depicting children in one of several different situations that mock a real-life scenario you might find yourself in with “other” banks. They test the patience and understanding of children, who are not familiar with how banks work, and they do it in a way [...]
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