I predict that all advertising will eventually become a bidding system, or pay-per-spot advertising, similar to Google’s AdWords model. Implementing a bidding system across all electronic forms of mass communication (that are Internet-connected) and having controls in place, will increase the quality of the ads, the competition for these ad spots, and the effectiveness of [...]
Continue Reading →I’m skeptical that Old Navy’s latest bargain clothing line of U-shirts was a mistake. I dont think it was, (yes, I did that on purpose). Old Navy recently produced a ton of t-shirts sans an appropriate apostrophe and it made news headlines for, supposedly, a marketing mishap. That said, the spelling error got free press [...]
Continue Reading →I recently reinforced an inherent truth I’ve understood for sometime: I am not my customer, and without market research, I will never know him or her as well as I think. I’m sharing because it’s clear that many Bs make the presumptuous mistake of thinking they know their Cs. Last year, I setup a product-specific [...]
Continue Reading →During my Google image search for “you’re welcome” earlier today, I came across this little gem of an advertisement for our neighbor to the north. Has anyone ever thanked Canada for Jim Carrey? Thanks!
Continue Reading →As Southwest Airlines ascends to the peak of that metaphorical “hill” adults dread, (they turn 40 next year), here’s a look back at one of their early TV ads. This ad was referenced in a recent article about the low-fare airline published in The New York Times.
Continue Reading →Activision’s GoldenEye007 was recently released for Nintendo Wii and I can’t wait to play what some are calling “the best first-person shooter for Wii.” In an effort to market the game online, Activision launched a website enabling visitors to input a URL, plant proximity mines on it, drive traffic to the URL (now with mines), [...]
Continue Reading →The 15-second ad is replacing more and more 30-second ads in response to reduced attention spans among viewers. Fewer seconds equal more commercials in one break (and less time to get your message across), but research has shown people pay more attention to shorter ads. Popularity of the 15-second spot is on the rise – [...]
Continue Reading →I read an article about advertising this morning. If the first two words weren’t shocking enough, peep this: Currently, Africa and the Middle East (combined) make up 2.9% (or $14 billion) of the $482.6 billion (or 100%) of the global advertising market. Those two (the fastest growing markets) are poised to increase to 3.5% by [...]
Continue Reading →Regardless of whether or not the mountains are blue, Coors Light is never cold enough to drink. Now, another top-shelf beer, one many of us have shared with an older (much older) family member, is getting in the game. Anheuser-Busch’s Busch Light, aka discounted Bud Light, has new packaging that incorporates thermochromatic ink to indicate [...]
Continue Reading →Trident Layers is launching a “fresh” non-traditional marketing campaign built around their integrated campaign’s slogan: “So good you’ll want to get paid in gum!” In New York City, at designated Trident Layers cab stands, pedestrians can present a pack of Trident Layers gum in exchange for a cab ride anywhere within city limits. If you’re [...]
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