Regardless of whether or not the mountains are blue, Coors Light is never cold enough to drink.

Now, another top-shelf beer, one many of us have shared with an older (much older) family member, is getting in the game.

Anheuser-Busch’s Busch Light, aka discounted Bud Light, has new packaging that incorporates thermochromatic ink to indicate when it’s the perfect temperature to, um, enjoy.

I’m not sure about you, but every Busch Light I’ve enjoyed had, was served slightly warmer than room temp, and a tiny bit colder than the palm of my dad’s hand.

Maybe A-B should concentrate on taste instead of temperature, because no matter what temperature you have it at, Busch Light beer still tastes like your first.