Kid Rock’s two-year endorsement deal with Jim Beam will include incentives for fans [and alcoholics]: sponsored Kid Rock tour dates and free downloads with the purchase of a bottle of Jim Beam.

“I’m getting paid to drink whiskey. What part of that is selling out?”

Kid Rock went on to comment that he is often approached for potential sponsorships, but only endorses “things that I really believe in, and that are really close to my heart.”

Read more about the deal and his album due out in September, Born Free.