Procter & Gamble’s new Old Spice ads are awesome. I had to dig deep for a word to describe how I really feel about them, and “awesome” is the best I can come up with. So, deal with it.

No only have each of their ads averaged well over a million views (YouTube), they feature actors like Terry Crews (Training Day, Friday After Next) and poke fun at manly clichés like explosions, flexing and destruction.

BUILDING KICK!

Here are a few spots from their current ad campaign for Old Spice’s Odor Blocker Body Wash.