The only goal I have set for myself in writing this post is to completely get my point across during the next two Kanye West songs and one Longview song currently enqueued in Winamp. I’m not sure if I can type that quickly, especially the way my brain works. (See, I added that sentence even though it was completely unnecessary.)

I consume all that is advertising. I critique and evaluate every ad I come in contact with. My favorites include homemade ads – case-in-point would be commercials for car dealerships. The cast includes the employees, the owner and the attractive daughter of someone on the “good” side of the family, whom you will also never see at the dealership.

I’m not here to attack car dealerships and their sincere need to involve a real ad agency in the production of their TV spots. No, I’m going to complain about another type of ad – a type of ad you may not be as familiar with. One you may not even know as being an ad.

Recently published speculations of a Google G-phone, along with Google’s $4.6 billion bid set aside to purchase the entire 700 Mhz wireless spectrum and mobile advertising’s estimated $1.4 billion in revenue this year are all signs of a growing mobile ad market, but your friends are doing more mobile-to-mobile advertising than you think.

You may be unaware of the existence of such ads, but I suspect that if you use SMS messaging, you’ve been advertised to…by your friends.

Mass text messages are ads. Plain and simple. My max on sending a mass text is three people and usually involves finding out where those three are. Some of my friends send them to half, if not all of their contacts. Now, this isn’t a big deal unless the sender attempts to disguise the mass texts as something more personal.

“Hey, I got the job I was trying for!” can easily be mistaken as a personal ad. So can: “What are your plans for tonight?”

There’s no shame in blind-carbon-copying someone on a text message, but let them know they aren’t the only one you’re targeting by using plurals and the proper subject, thus indicating you’re talking to more than just the excited, and usually alone receiver of said ad.

Many people also use mass texts to announce where they will be. These are more of the invitational mass texts, but I still see them as ads. The issue with these is that you sometimes go through your phone and invite people you would not normally invite, because inviting them doesn’t seem like such a big deal if it also goes to 59 other people. It is like you’re dividing the invite among more, so the significance per-capita decreases.

When I get these I usually ask if they are mass texts and if so, I’ll kindly decline with the following response: