About me

Contrary to my photo, I spend more time looking ↑, than I do looking ↓. I love to write, I am in a perpetual and relentless pursuit of knowledge, I am passionate about everything to do with marketing and advertising.

My evenings and weekends are dedicated to being an entrepreneur; I co-founded a web design and development firm – Some Script™, and I am the product manager for an advertising start-up – Ad+Inertia™.

And, I occasionally blog.

The meat and potatoes

I create remarkable, results-driven marketing solutions by integrating traditional, interactive, online, social, mobile, and non-traditional media. And, I am relentless.

I have 8 years of direct marketing experience. In that time, I have also acquired 7 years of email and interactive marketing experience and 5 years of interactive marketing experience. Some of my other skills include the following:

• Direct, interactive, and mobile marketing
• Marketing planning, strategy and analysis
• Social media marketing and management
• Search engine marketing (SEM), (i.e. SEO and PPC)
• Automated marketing campaigns
• Business development and demand generation
• Product development and marketing
• Traditional and non-traditional advertising
• Creative direction, copywriting and design
• Software analysis, requirements, and specifications
• Public relations and corporate event planning
• Information architecture
• Project management
• Quality assurance and UA testing
• Customer relationship management

Active volunteer with the American Cancer Society, Susan G. Komen for the Cure, Hill Country Ride for AIDS, Mamma Jamma Ride, and the National MS Society. I am a founding board member of AD2ATX, a member of the Austin AdFed and the Austin AMA. I also love to write.

Enough about me. Say hello, or download a PDF version of my resume.